The six big problems wholesale carriers need to address right now—and take control with Digitalk Carrier Cloud

In the start of a new series of Digitalk posts, we’re going to look at the six main issues the wholesale voice market faces - and how Carrier Cloud can help. Let’s start with routing, someone else making decisions on your behalf without you ever being consulted is probably not your best play right now.

As a wholesale voice business or carrier, you operate in a highly competitive environment. There are always challenges to confront – and right now, our clients tell us that the most significant of these are:

• Getting a better handle on network routing
• Assuring revenue as much as possible
• Combatting telecom fraud
• Accessing all that’s needed to satisfy premium enterprise-level contracts
• Optimising rate management
• Truly leveraging the power of the cloud.

Digitalk wants to help. To achieve this, we’re running a short series of guides to each of these problems, beginning with network routing - next time it’s going to be our thoughts on revenue assurance.

Solve the big problem in network routing--your service quality needs getting overlooked or overridden

Yes, the NOC has a part to play. But the default is someone else making decisions on your behalf without you ever being consulted.

So, let’s start with quite an important question: Who controls your network traffic?

The real value of a Network Ops Centre

You want to say it’s you. Your customer thinks it’s them. 

Often, it’s actually backroom technical staff in a Network Operations Centre somewhere, who are estimated to make 75% of such decisions.

That’s not to say NOCs aren’t helpful or needed. They are great for getting full visibility into infrastructure, components, and equipment.

But not having full control of routing isn’t great for you as a commercial entity.

Why? Well, for a start, routing changes are made by a third party without them having any real interest to see if there are commercial implications to you as an operator.

That means short-term fixes that fail to take account of the bigger picture, especially your SLAs and service to the customers, can (and do) have negative bottom-line impact on brands.

When a NOC administrator tampers enough to give your users sub-optimal routing, that damages their trust in you. If that happens enough times, or even just once at scale, you’re looking at a less positive relationship that could mean fewer future opportunities, reputational damage – and, potentially, customers going in another direction at contract renewal time.

To add insult to injury… you could end up paying for manual intervention, even though it’s the NOC controllers’ agenda, not yours, being followed!

So, if you are a carrier or operator looking for a complete solution that takes care of routing, check out how the Digitalk Carrier Cloud Manager Real-Time, current-call aware-Dynamic Routing can help.

The Digitalk answer to your routing problem

A complete platform for wholesale voice operators and which provides secure network infrastructure and class leading routing and billing management, the Digitalk Carrier Cloud is your best bet for an answer to these issues. 

Based on an integrated, real-time service management approach that delivers centralised routing, rating, billing, and business intelligence required to support a growing wholesale voice business, with Carrier Cloud Manager Real-Time from Digitalk you will get immediate access to current-call aware-Dynamic routing that works 24/7 to guarantee customer QoS (Quality of Service) metrics. 

And as Carrier Cloud provides the advanced routing optimisation and control you need to deliver destination minutes at the right price and quality, while protecting your margins, this is your quickest path to least-cost and QoS routing and margin enforcement through automation.

Do that and you’ll be streamlining efficiency, reducing your overheads, and delighting customers. Even better, your Network Operations Team will be empowered with the tools they need to move beyond playing routing ‘whack-a-mole’ to ensure the healthy, holistic running of your platform—and so end the ‘Big Problem’ of modern routing for you and your user base.

So, to get all the advantages of a complete platform for wholesale voice operators, that provides secure network infrastructure and class leading routing and billing management, contact us today to hear more about the power of the Digitalk Carrier Cloud Manager Real Time, current-call aware-Dynamic Routing solution.

Go here to find out more about how Digitalk Carrier Cloud can help you solve the first of our six key wholesale current challenges.

Next time: revenue assurance.