MVNO Scale - why a framework for growth matters when you grow

It's clear that MVNOs aspire to reach significant subscriber growth, particularly in the retail sector. Successful MVNOs often have millions of subscribers and significant market share both in countries and across regions. As a result, it's not enough simply to launch a retail MVNO. You have to consider how you will support the growth you anticipate to gain the desired market share.

This is not a problem that can be deferred. Thinking about growth when it's happening is a recipe for disaster. It has to be considered from the outset. If your business plan is based on capturing millions of subscribers, then the infrastructure, processes and systems necessary to support such customer volumes must be in place or available when it's required.

This is not a trivial task. If you are building and deploying your own infrastructure, it requires considerable investment and planning, which means that resources that could more effectively be directed to marketing and promoting your services may be directed instead to your network. Typically, this means making a compromise between capacity and infrastructure planning and the essential task of customer acquisition.

There is another approach, however, which can provide a better balance between investing in recruiting subscribers and providing the infrastructure and assets to support them. An elastic, on-demand cloud solution that already includes all of the relevant infrastructure nodes to support growth and which is available on an OPEX basis means that more efficient use of investments can be achieved.

That's what Digitalk Mobile Cloud offers. It's a complete, carrier-grade infrastructure, allowing customers to benefit from economies of scale and our significant investments in technology. It makes the MVNE capabilities you need available as a service, which means you can focus on your business growth, secure in the knowledge that the underlying platform provides the scalability to support you as you grow. It provides the elasticity to allow you to flexibly add resources as you need them, on demand.

As your MVNO business evolves, you will also need new capabilities and functionality ? things that are not necessary on service launch become essential assets to which you need access. Instead of having to make additional investments in infrastructure, you can simply capitalise on existing capabilities of the MVNE as a Service Mobile Cloud platform, which means you can pay more attention to your business and the task of achieving the scale you desire.

Mobile Cloud is proven at massive scale, supporting millions of customers. It has carefully selected elements, backed by extensive integration, which means it will never run out of steam as you grow. It's the right choice to support your growth plans and allows you to maximise investment return.