Skip to main content
17 January 2017

Flexible tariffs can help secure competitive advantage

Consumer mobile markets are driven by intense price competition. There is a constant mix of new offers and new price plans, all designed to attract new customers and entice existing ones from their current providers. Mobile markets are characterised by leading offers, limited time prices and special discounts.

This turbulent environment means that MVNOs need the ability to rapidly change prices so that they can meet the challenge of competitors and respond to new entrants, quickly and effectively. The ability to change tariffs quickly and easily is fundamental to their success and to withstand competitive pressures – while ensuring that they can lead the market with attractive pricing.

There is a clear need to be able to act on receipt of market intelligence and to be able to launch innovative new offers that meet specific needs. It’s not enough just to change pricing in response to the actions of rivals. Instead, MVNOs need to be able to lead with offers that represent real value to their customers, as well as to be able to flexibly add offers to their mix. They must be able to manage a rich portfolio of both long-term tariffs, as well as to introduce and change shorter-term offers and provide loyalty incentives and special promotions to specific groups of customers and their broader community of subscribers.

That’s why Mobile Cloud gives MVNOs complete control over pricing. It allows you to easily change tariffs and to set promotional offers that can then be targeted to the right audience, at the right time. For example, if you want to focus on a particular segment and create a limited duration offer for data access, you can achieve this quickly and easily. It allows you to not only respond to market challenges but also to lead the way with innovative tariff offers. Similarly, if you want to introduce a global change, you can do so and can also track its impact.

It is this combination of business intelligence reporting that allows MVNOs to ensure their offers are fully optimised to meet the current and future needs of their customers. If you are an MVNO and have limited flexibility in how you can make new offers and change tariffs, then why not talk to Digitalk? We can show you how you can take full control of pricing and tariffs, resulting in a more agile, competitive business.

Get in touch with us.

Share this post