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04 January 2024

Enabling MVNO propositions - 2: Unleash the digital MVNO

With near-universal access to smartphones and mobile broadband, digital is now the leading way of delivering connectivity, instant access, and convenience. For everything from shopping to checking train times to finding love, digital is the default.

It’s as attractive to business as it is to the consumer. Using digital engagement achieves lower operations costs by optimising your customer support activities. As McKinsey says, for B2B sales, digital is the future.

But if everyone is prioritising online access, how do you stand out? Any provider of product to the market—from selling coffee filters to high-end professional services--should first develop a thorough understanding of your customers.

To maximise digital effectiveness, brands need to map the customer’s journey. Why? It’s the best way to come up with data-backed, compelling offers tailored to their specific needs.

In other words, if you approach digital engagement as a ‘one size fits all’ model, you will fail. Putting your own spin on your outreach, with a clear proposition and demonstrating a clear understanding of your customers and their problems, is the way ahead.

But this won’t fully deliver if you don’t then provide the right level of digital engagement. So, if you have physical stores, you want to drive traffic to them; if you’re online or mobile only, you still want to make the customer experience great - wherever buyers encounter you.

Make being your MVNO customer even better

That customer experience capture needs to be crystallised into the right customer engagement tactics and tools. For some brands, that starts with an API that enables a range of subscriber management functions. This makes everything from registration and activation of a new customer through to purchase and payments and after-care much easier.

You might be different. It all depends on your specific market and its specific needs. And, of course, all this is as true in the world of the MVNO as it is in ecommerce. Like a retailer, you also want the ability to deliver an end-to-end digital experience to the customer, from sign-up to delivery and activation to self-care.

A range of new technologies is also starting to come along that also need to be properly handled. Take eSIM enablement. As an MVNO, you need to offer eSIMs in the way that best suits your customers. After all, you could be marketing to a consumer base, an enterprise market, or getting into IoT in a big way.

You also want to be able to support self-service for your own customers, or, if you are the host operator, for your MVNO partners. After all, customers want to be able to manage their services, while partners will want to tailor their new offering’s usage and spend. An ability to purchase add-ons or even change subscription, and have control over service settings such as roaming spend limits, is also going to be expected.

Many CMOs find Digitalk Mobile Cloud the ideal way to begin this journey. That’s because it been specifically architected to help MVNOs easily support their customers’ specific requirements. From mobile app sign-up to self-care, it‘s designed to enable a diverse range of MVNOs in a varied and dynamic mobile services market.

And as Digitalk Mobile Cloud is an MVNE platform available as a service, it’s very easy to get started. If all this sounds like something that could help you in today’s digital age, then click get in touch to see how Digitalk Mobile Cloud can help you—as it has already helped so many other digital MVNOs like you.

This is the second in a series of planned deep dives into current and near-term MVNO market opportunities that Digitalk Mobile Cloud could help with. Next up: Delivering The Retail Offer.

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