International MVNOs are specifically focussed on international calling, competing on rates, distribution, quality and customer service.
The market is growing, particularly in more mature mobile environments such as West Europe and North America where overall MVNO market
penetration exceeds 9%. In Europe, the opportunity for international MVNOs has been assessed at EUR6bn by 2012 with room for several
service providers in each country. The motivation for Mobile Network Operators (MNOs) is to gain access to new market niches through
dedicated service providers. From the MVNO perspective, a mobile service represents a significant opportunity to diversify from fixed
prepaid services to exploit international mobile margins.
To succeed, International MVNOs need solutions that provide them with the same level of real-time rate and margin control that can be
exercised with fixed prepaid services. But they also need to focus on customer retention and revenue per user, bringing in targeted
promotions that attract users and prompt them to keep using the service. Customer service is also key to retention, which in the
International MVNO case means multi-language support at all levels, including voicemail, IVR and web portals. Managing an MVNO service
is a complex business, requiring support for customer care, SIM lifecycle management, number management, promotions, distribution and
payments. Finally, time to market is a key success factor for International MVNOs, so a platform that readily supports multiple MNO
integration options, built-in value-added service capabilities and international call routing options is essential to get ahead of
the competition.
APPLICATIONS
DIGITALK offers Prepaid Mobile solutions that simplify entry into the International MVNO market and enable service providers to offer
highly competitive services.
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Prepaid Mobile
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The DIGITALK Multiservice Platform supports prepaid charging for mobile services, including voice, video, SMS, MMS,
and mobile internet and content. Charging features enable International MVNOs to offer promotional mobile packages to targeted customer
groups. As well as enabling the service provider to offer competitive international mobile rates, the solution includes voicemail and
IVR access for a complete service capability and international least cost routing to maximise margins, DIGITALK Prepaid Mobile can be
combined with Broadband Telephony or Prepaid Residential applications to offer a distinctive service bundle.
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PLATFORM
The DIGITALK Multiservice Platform supports integration with multiple mobile network environments, including those based on 3GPP
IMS standards, to enable prepaid session control and charging for mobile services. Additional platform features include integral
voicemail, subscription pricing and bundled usage charging to enable service providers to offer promotional packages to attract
and retain users.
customers
Customers exploiting the DIGITALK Multiservice Platform for prepaid mobile services include:
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