With ever increasing competition, the need to become more agile has become of fundamental importance to MVNOs and MNOs alike. While agility in processes is essential, even more important is the ability to enable agility in customer engagement, which requires the integration of real-time information with existing data.
Take a look at our new infographic, illustrating a snapshot of the MVNO market size and growth, and why a second brand can be beneficial to an MNO.
The customer journey is full of opportunities to deliver a better experience, but telecoms continues to perform badly and fails to take advantage of them. Mobile subscribers need better experiences, from onboarding to upgrade – and mobile providers need the systems to deliver them.
The issue of customer experience has become a charged topic that is attracting considerable attention across many industry sectors and verticals. There is growing recognition that personalisation matters and that it extends to the way in which providers deal with their customers.
MVNOs can make a significant contribution to MNO revenues by tapping into new markets, under-served segments and by leveraging their brands. As such, MVNOs should be seen as key strategic partners that can boost revenue while maximising the use of expensive assets. The relationship between MNOs and their MVNOs needs to be symbiotic, creating mutual benefit for each.