While we’re excited about 2017, there’s a lot to celebrate from 2016. In the past year, we’ve seen Digitalk Carrier Cloud become the stand out platform for wholesale voice, supporting a record number of customers and offering an unparalleled level of reliability, scalability and functionality.
Most pre- and post-paid bundles have, until recently, had three fundamental components – voice, messaging and data. While for many MVNOs that remains true, increasingly, specialists are shifting focus, to perhaps sell only data, or to deliver a larger package of minutes with costs optimised towards certain destinations. Others still are choosing to include access to specific products, services or applications in their offers, for example by providing free-rated social media packages, like free WhatsApp or Facebook, or including discounted access to premium content channels and portals.
Consumer mobile markets are driven by intense price competition. There is a constant mix of new offers and new price plans, all designed to attract new customers and entice existing ones from their current providers. Mobile markets are characterised by leading offers, limited time prices and special discounts.
The seasonal holiday period is upon us, which means that there will be a significant increase in the number of calls customers make to loved ones and friends over the coming weeks. Can your network handle the expected spike in traffic in order to capitalise on the significant, but short-term, revenue opportunity it offers?