MVNOs can make a significant contribution to MNO revenues by tapping into new markets, under-served segments and by leveraging their brands. As such, MVNOs should be seen as key strategic partners that can boost revenue while maximising the use of expensive assets. The relationship between MNOs and their MVNOs needs to be symbiotic, creating mutual benefit for each.

A key theme at this year’s MVNOs’ World Congress was recognition of the growing need for MVNOs to innovate. In today’s competitive environment, it is no longer sufficient to compete on price. Customers demand more – more service flexibility, more offers, enhanced quality and more. As a result, MVNOs that wish to enter the market and launch offers are challenged from the outset. Not only do they need to launch a compelling offer, they also need to be able to evolve and adapt to ensure that they remain relevant and attractive to their customers.

Digitalk, a trusted vendor of Carrier, Consumer and Mobile solutions to retail and wholesale voice communications service providers worldwide, today announced a strategic partnership with Arptel to provide voice quality monitoring and CLI verification to Digitalk Carrier Cloud Customers. The integration of Carrier Cloud with the Arptel Netsense call testing solution streamlines the calls testing process for our customers.

The leading event for the MVNO industry, MVNOs’ World Congress takes place next week in Nice. It’s an opportunity for the ecosystem to gather and to exchange ideas to continue its growth and success. MVNOs make a significant contribution to the mobile economy and have surged in recent years. According to the GSMA, by 2015, more than 1000 had been launched.

As a wholesale MNO, you need to be able to work with as many partner MVNOs as you can, so that you can ensure your network assets are used effectively. Each MVNO will have its own business plan and model and may address very different markets, with tailored packages and offers. This diversity is essential in crowded markets, so that MVNOs can provide differentiated services and build their market share. It’s essential, then, that you are able to host and support as many MVNO brands as you can, while offering them all the support they need, so that they can thrive and grow.