How can mobile operators make a success of sub-brands?

15 May 2019

The importance of sub-brands for mobile operators is becoming increasingly clear. But, what does it take to ensure success? It’s about a combination of factors, which must all be addressed – ranging from propositions to organisational independence. What are the key success factors for mobile operator sub-brands?

How can sub-brands create value for MNOs?

05 March 2019

Find out at MVNOs World Congress with Digitalk.

Sub-brands are becoming an essential element of MNO strategic thinking. That’s because a multi-brand approach is essential to succeed in a communications marketplace that is no longer dominated by a small number of network operators. As a result, they cannot appeal to all segments and sectors with a standard set of offers and services.

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