The importance of sub-brands for mobile operators is becoming increasingly clear. But, what does it take to ensure success? It’s about a combination of factors, which must all be addressed – ranging from propositions to organisational independence. What are the key success factors for mobile operator sub-brands?
Sub-brands can allow mobile operators to target specific segments and niches with distinct service propositions, but what does this mean in practice? This new article introduces four key factors that must be considered when creating and launching a sub-brand.
MNOs are increasingly challenged to become more relevant to customers, which has led many to explore opportunities to launch distinctive new propositions and offers as independent or autonomous vehicles – the sub-brand. What are sub-brands and how can they help MNOs?
Automating key processes has become a necessity for MVNOs and MNOs. It helps them become more agile, so they can compete more effectively against digital attackers. What benefits can it bring?
Find out at MVNOs World Congress with Digitalk.
Sub-brands are becoming an essential element of MNO strategic thinking. That’s because a multi-brand approach is essential to succeed in a communications marketplace that is no longer dominated by a small number of network operators. As a result, they cannot appeal to all segments and sectors with a standard set of offers and services.