Delivering innovation to your customers requires insight and the ability to automate.
The recent MVNOs World Congress, which took place in Amsterdam in May, showed once again why it is the premier meeting place for the MVNx ecosystem. An audience of more than 600 came together to discuss challenges and opportunities, while exploring new solutions and business ideas. As you might expect, innovation was a key theme. How can MVNOs (and their MNO / MVNE partners) unlock innovation to excite and engage customers – and win market share?
The importance of sub-brands for mobile operators is becoming increasingly clear. But, what does it take to ensure success? It’s about a combination of factors, which must all be addressed – ranging from propositions to organisational independence. What are the key success factors for mobile operator sub-brands?
Sub-brands can allow mobile operators to target specific segments and niches with distinct service propositions, but what does this mean in practice? This new article introduces four key factors that must be considered when creating and launching a sub-brand.
MNOs are increasingly challenged to become more relevant to customers, which has led many to explore opportunities to launch distinctive new propositions and offers as independent or autonomous vehicles – the sub-brand. What are sub-brands and how can they help MNOs?