Customer Value Maximisation emerged some years ago as an approach to help the banking industry recover from the financial crisis of 2008/9 and as an evolution to the practice of customer lifecycle or customer relationship management. The aim of CVM is to derive as much value from the existing customer base as possible, because it’s believed that this can deliver the greatest results in the shortest possible time. Since then, CVM has been enthusiastically adopted in many sectors – but not, so far, to any great extent in the mobile industry.
Digitalk enables seamless migration to Carrier Cloud for Roshan, replacing legacy platform and delivering enhanced business intelligence.
Digitalk migrates Expresso Telecom Group from legacy solutions to a single, centralised platform in the cloud, serving operations in multiple countries, backed by enhanced service assurance and on-demand scalability.