As a wholesale MNO, you need to be able to work with as many partner MVNOs as you can, so that you can ensure your network assets are used effectively. Each MVNO will have its own business plan and model and may address very different markets, with tailored packages and offers. This diversity is essential in crowded markets, so that MVNOs can provide differentiated services and build their market share. It’s essential, then, that you are able to host and support as many MVNO brands as you can, while offering them all the support they need, so that they can thrive and grow.
As we have discussed in an earlier article, building customer loyalty is an essential and time consuming activity for any business. Reward schemes have long been used by traditional retailers and, with intensive competition in the mobile industry, MVNOs are increasingly exploring ways in which they can build such programmes to boost subscriber loyalty and aid retention.
One of the most interesting developments in the mobile industry in recent years has been the increased tendency to introduce differentiation on mobile bundles and plans. This can be achieved by, for example, including subscription to a popular music streaming service or to a video content platform. Users are attracted by the content and then choose the appropriate service offer that suits their needs and interests.