Paul Bassa explains how Customer Lifecycle Management and Value Maximisation can boost subscriber retention and reduce churn.
Understanding local markets is critical to any ambitions to deliver MVNO propositions in multiple countries. While a core offer may be attractive, it will likely need to be tailored and adapted to cater for local differences. Failure to do so will increase costs and reduce the chances of success. MVNOs need to be able to support agile proposition development while streamlining operations and reducing costs. Automation is essential.
With ever increasing competition, the need to become more agile has become of fundamental importance to MVNOs and MNOs alike. While agility in processes is essential, even more important is the ability to enable agility in customer engagement, which requires the integration of real-time information with existing data.
Take a look at our new infographic, illustrating a snapshot of the MVNO market size and growth, and why a second brand can be beneficial to an MNO.
The customer journey is full of opportunities to deliver a better experience, but telecoms continues to perform badly and fails to take advantage of them. Mobile subscribers need better experiences, from onboarding to upgrade – and mobile providers need the systems to deliver them.