Digitalk to present at MVNOs Europe, 2017.
Paul Bassa explains how Customer Lifecycle Management and Value Maximisation can boost subscriber retention and reduce churn.
Looking ahead to MVNOs’ Europe 2017 - targeting multiple markets means MVNOs must streamline operations and capitalise on automation to support local differentiation.
Understanding local markets is critical to any ambitions to deliver MVNO propositions in multiple countries. While a core offer may be attractive, it will likely need to be tailored and adapted to cater for local differences. Failure to do so will increase costs and reduce the chances of success. MVNOs need to be able to support agile proposition development while streamlining operations and reducing costs. Automation is essential.
Enabling agility for MVNOs requires real-time automation
With ever increasing competition, the need to become more agile has become of fundamental importance to MVNOs and MNOs alike. While agility in processes is essential, even more important is the ability to enable agility in customer engagement, which requires the integration of real-time information with existing data.
Infographic: Why a second brand MVNO can be key to success
Take a look at our new infographic, illustrating a snapshot of the MVNO market size and growth, and why a second brand can be beneficial to an MNO.