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Digitalk Limited
2 Radian Court
Davy Avenue
Knowlhill
Milton Keynes
MK5 8PJ
United Kingdom
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T: +44 1908 425000

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T: +44 1908 425050

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T: +44 1908 425100

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Germany

Digitalk
Lyoner Straße 14,
60528 Frankfurt,
Germany

T: +49 69 6655 4480

Singapore

Digitalk PTE LTD
Penthouse
Suntec Tower Three
8 Temasek Boulevard
Singapore 038988

T: +65 6866 3770

United States

415 Madison Avenue
14 & 15 Floor
New York
NY 10017
USA

T: +1 646 924 4098

Brazil

T: +55 11 3198 6110

Italy

T: +39 06 9480 1122

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The Digitalk Blog

Keep up with our thoughts on the industry’s latest news and developments

  • How can mobile operators make a success of sub-brands?

    The importance of sub-brands for mobile operators is becoming increasingly clear. But, what does it take to ensure success? It’s about a combination of factors, which must all be addressed – ranging from propositions to organisational independence. What are the key success factors for mobile operator sub-brands?

  • What can sub-brands do to increase relevance with your customers?

    Sub-brands can allow mobile operators to target specific segments and niches with distinct service propositions, but what does this mean in practice? This new article introduces four key factors that must be considered when creating and launching a sub-brand.

  • How can MNOs become more relevant to subscribers? Exploring sub-brands

    MNOs are increasingly challenged to become more relevant to customers, which has led many to explore opportunities to launch distinctive new propositions and offers as independent or autonomous vehicles – the sub-brand. What are sub-brands and how can they help MNOs?

  • Automation and zero-touch proposition management - why you need to optimise your MVNO business to boost agility and profit

    Automating key processes has become a necessity for MVNOs and MNOs. It helps them become more agile, so they can compete more effectively against digital attackers. What benefits can it bring?

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